business victory

business

Marketing Strategies for Small Business: Simple Ways of Taking Your Business Online

Posted on May 21, 2019 in Uncategorized

There are so many marketing strategies for small business out there these days that it’s enough to make you dizzy if you try to listen to every advertisement. The problem is that people who sell internet marketing systems are likely to be pushing something that doesn’t even work for them! No wonder it’s so easy to get overwhelmed with the technology of today.

But what if there was a way take just the “meat and potatoes” from the best of the marketing strategies for small business?

The purpose of this post is to try to simplify what you actually need to get started in taking your business online…

Why taking your business online?

The beauty of taking your business online… The beauty of taking your business online…

Because, now that the internet is a huge part of the average business, if you’re not taking your business online, you’re leaving a lot of money on the table! You’re apt to be left in the dust while your competitors ramp up past you with their own marketing communication strategy.

But no need to get overwhelmed just yet…

I’m here to give you those “meat and potatoes” for the best internet marketing strategies for small business…

… in actuality, you only need three things for taking your business online to where you can allow the system to do most of the “heavy lifting” for you.

There are basically only three marketing strategies for small business online…

1) Taking your business online with a capture page…

This is also called a “landing page” because it’s what your visitor who’s searching for your service will initially land on. The purpose of the capture page is to compel your visitor to want to enter their email address; hence, you’ve just “captured” them as a new lead.

The main thing you need to remember about the capture page is that it must promise something.

Look at it from your visitor’s point of view; what would compel you to want to enter your email address for more information? A good example of this is to promise something for free – like a free educational video for more information.

2) Taking your business online with a sales page…

Ideally, this is a video that your new lead will be introduced to immediately upon entering their email information. The beauty of this, of course, is that it’s all automated so your new lead will literally be listening to a sales presentation from “you” while you might be still sleeping!

3) Taking your business online with an auto-responder…

On average, most people will need to be approached seven times before making a decision to purchase.

SEVEN times? OMG!

Who on earth would want to be that much of a nag? Especially those small businesses such as network marketing deals where you get all the work and NO training on how to promote you deal. Developing a marketing strategy is so much easier if you only need do it once, and then let the system take over the bulk of the work for you.

The beauty of having an auto-responder is that you set it all up ahead of time with your own personal messages…

People tend to want to buy from those who they know, like and trust. And it’s your continuous flow of emails with your pictures and videos that help them get to know who you are, whereby giving them the chance to grow into a trusting “relationship” with you – even without ever having met you!

And that’s really all there is for in marketing strategies for small business online… except for the idea of a “funded proposal”…

If you haven’t heard of this term before, think of an internet marketing system that will automatically “sell itself” while you use this system for taking your business online. This is an idea adopted by millions of successful internet marketers because it costs money to market your business, and, without a funded proposal, it’s likely that your funds for the business will be exhausted before you start to make any substantial profits.

It’s no wonder that the funded proposal is now a household term among those using marketing strategies for small business online!

Business to Business Online Sales – Sharper Selling Secret

Posted on May 18, 2019 in Uncategorized

Internet entrepreneurs can be the wiser with practical knowledge about the value of business to business online sales. What normally happens on the web is that new business owners attempt to rake in cash as quickly as possible.

While on the surface this seems like good old-fashioned common sense, the current Google online algorithms tend to favor a much different approach. Today, the true value of Internet merchandising revenue lies in the establishment of impeccable customer relationships.

Whereas a quick cash sale can give instant liquidity to daily profits, a long-term and loyal relationship with the client is worth nearly a LIFETIME worth of sales, not to mention the accompanying referrals which come from their associates, friends, and loved ones.

The generation of business to business online sales also involves the development of an outstanding website presence — that is, one which carries the perception of highest value in goods and services procured.

Yet, how does a business owner online fulfill the requirements of having an image that is as large as life will allow?

For the average online entrepreneur, it may seem enough to simply market to readers, surfers, and visitors from the general public. However, the term “business to business online sales” actually does contain a very important clue on how to reach this coveted goal.

Meaning, the focus here is NOT specifically upon typical online daily consumers. Rather, it should zoom in upon helping to satisfy both the desires and needs of OTHER companies or organizations.

Almost every wise online entrepreneur knows that the general public tends to perform online shopping in spurts which are based upon passing whims, flashes of desire, or fashionable trends that quickly fade.

Conversely, Internet firms maintain a consistent need to satisfy overhead expenses and obtain supplies that are essentially ALWAYS needed for daily operations. This occurs REGARDLESS of the above outside circumstances.

Simply put, businesses MUST remain within the status of active client pursuit, customer service, and consumer satisfaction… even during times when profits and sales are lower than intended. With that said, there is only way to basically remain afloat in the world of e-commerce and website marketing.

The solution lies with the procurement of business to business online sales activities. Such online business activity comprises an expansive combination of:

— Attention and solutions for the commercial needs of growing companies in addition to a vigorous consumer marketing effort…

— The creation or promotion of advertising videos, because web visitors are now excited by visual communication as much as written words or text on a page…

— The addition of joint venture efforts, whereby two different companies help each other to provide a third business (or the general public) with unique goods and services that one firm cannot handle alone.

[Top]

Marketing Your Business Online – Reasons Why You Should Market Online

Posted on May 17, 2019 in Uncategorized

With the abundance of people worldwide already using the internet, and the number growing everyday, it is extremely important that you start marketing your business online as soon as possible. With the exception of a select few businesses, virtually everyone can can take advantage of marketing your business online. A few important advantages to online marketing of your business include: affordability, the ability to reach a large and diverse crowd, the ability to target the audience based on your niche products and pin-point demographics.

One of the most important advantages of marketing your business online has to be the fact that you can use laser like, pin-point accuracy of targeting your market. For example, you could place pay per click ads and have them placed on sites that your customers visit within your niche. You can even target by demographics including gender, age, and geographical location. This type of online business marketing is invaluable and will get you the best return on investment.

Secondly, not only can you target niche specifically, but marketing your business online will allow you reach virtually any and everyone, virtually everywhere, all around the world. If you have broad product line that can be used by all walks of life and is not specific to anything, the world is your oyster.

Despite what many people think, marketing your business online can be very affordable, which is why all business types from super companies to mom-and-pop shoppes and street vendors are turning their marketing efforts online. For literally just a few bucks a day, business owners can reach numerous amounts of potential customers versus the traditional methods of print advertising or television and radio ads. Methods include forum posting, Facebook and Twitter ads, email marketing, and more. Many people only look at the upfront costs of web design, campaign designing, and hired help and thus never get started. However, after these upfront costs are completed, the maintenance of marketing the business online is pennies on the dollar compared to having to maintain the older methods of advertising.

Last, remember this one thing – the internet does not sleep! Your customers are always online, whether you’re working or asleep. When your work day is done, somebody else is just beginning, and probably searching for your products or services online. So it is best to take advantage of this and remember this when you are putting together your online business marketing plan.

In conclusion, if you are not marketing your business online, you should get started immediately. There are lots of resources available at your disposal – and most of them can even be found online!

[Top]